Conceived as a new sustainable, walkable community, the first of its kind for this New Jersey town, Rogers Partners developed a master plan for a new community that interweaves two million square feet of multi-family housing with new and existing hospitality, retail, and dining amenities within a reimagined landscape.
The master plan proposes a series of development sites to be realized in phases informed by economic development and market absorption. The plan's multi-family housing provides a mix of studio, 1-bedroom, and 2-bedroom apartments for young professionals, small families, and empty nesters/retirees. Although the surrounding community is comprised of mostly detached, single-family homes, the design incorporates elements that connect the new development to its environment while also establishing a unique identity and offering a portfolio of lifestyle amenities available to all.
A “Town Square” and “Main Street” anchor the development. Intended to help bring the community together, the plan for this central hub integrates multi-family housing, open space, a grocery store, as well as retail, fitness, and entertainment opportunities. Street level restaurants and cafes will create an active and engaging sidewalk culture.
Key to the master plan is the linking of these development sites with a series of landscape interventions including plazas, open greens, and outdoor gathering areas. These spaces are designed to be flexibly programmed with events, markets, and activities that will activate the public spaces in the site. The design also takes advantage of the presence of Sprout Brook, an existing, underutilized stream that runs through the site. The Plan’s new development is organized along Sprout Brook, which will be remediated, landscaped, and made accessible – becoming a neighborhood recreational amenity.
Location: Paramus, NJ | Master Plan Completion: 2018 | Size: 2,000,000 SF
